Viking Easter Holiday

EASTER HOLIDAY CLOSURES

We will be taking a well needed break as our Elves and Dwarves enjoy the holiday period, with the usual expected feasting and drinking!

From Friday the 14th (Good Friday) to Easter Monday (17th) our Walthamstow retail shop will be closed, and back open on the 18th onwards.

If you would like to buy and keep preparing for your victories this year, our online retail shop will be open and ready for your orders as per normal.

Aside from this, we will be doing another product push for your favourite items, such as Viking Jewellery, and more LARP products, we are also interested in hearing from you about what sort of Medieval, Viking, Celtic? Roman? You tell us! Costume we should be supplying, or things you are interested in.

Thank you, and happy Ēostre & Easter to you!

www.TheVikingStore.co.uk

Christmas Closures and Last Delivery dates.

LAST POSTING DATES 2016:
UK – 22nd December
Europe – 16th December
Rest of the world – 12th December

**Christmas Closures**
The Viking Store will be closed due to the Holidays from the 23rd of December to the 5th of January 2017, Our online retail shop will still be taking orders online, but regular service / customer service will be returning on the 5th, Merry Christmas!

Viking culture, how has it grown so big?

Part I

So, by viking culture what exactly are we talking about? Over the years I have been humbled enough to watch the evolution of its interest develop in a “way of life?” (Okay so whats a way of life?) by a way of life, we are talking about a cultural movement, and this transcends religion or music, its essentially all encompassing, the beating heart of an art style, music style, philosophy, morality to ones day to day life.

My adventures and travels exploring this started around 2007, when I was a young lad, and trying to find answer to my life. From there, I found these awesome “viking cultural” or Reenactment events underneath my travels with Jomsborg.

My first huge encounter of this, was in Iceland (my first viking market ever!) and this is commonly named The Viking Festival in Hafnarfjordur Iceland (Its around six days long and really something spectacular) however since I went, the viking organisation which runs it, has gone from around 30 members, to around 120+, and the size of the event has pretty much doubled in public interest also.

From there I travelled around the world and went to Archeon in Holland, to Moesgaard in Denmark, and my spiritual viking home, Wolin. Now these events didn’t just spring up out of the ground, and nor were they recent endeavours, each concept, or viking cultural sanctuary has its roots well back into the early 90’s, so for many of these, they have been going for over 2 decades! And they are bigger than ever!

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ULFLAG and there travels

ULFLAG and there travels

Influence, what changed it?

So essentially what changed? Well, you have to imagine the viking cultural movement has been not organised by some huge over bearing organisation controlling every little thing, quite the opposite, its been the trickling of water, like water on stone that eventually weathers it down. Each country has its own groups, its own events, its own media influence, and this more often than not can come down to differences in each state / county.

Imagine a siege, with a huge fortress, the huge fortress, is the Kingdom of ‘Modern Society’ and the people sieging the castle, is a confederacy of different Kingdoms and fiefdoms all attacking from different positions, each with different leaders, different strategies, and different outlooks on how this should be attained, and although this chaotic formation of tribes and warriors meet with the same goal, our strategy is utterly uncontrolled, and out of that, the beauty of what we are trying to achieve is born (with a natural organic, chaotic process).

Then a huge change occurred, the siege was only so effective, no one could break the walls then…. The rise of the internet, social media, and youtube, this gave viking culture a whole new platform, effectively for the siege, this was like the advent of the Tribuchet, or the Cannon, small groups, media around the world was given an oppertunity not to use standard forms of media practice, and get there vision across, and this essentially changed the world.

Media Influence:

1.The Kingdom of music: With musical influences such as Amon Amarth, and many, many countless metal, folk, and other forms of music, a great force of media influence has been put forward with the aid of youtube, and facebook and so on.

2. Mass Media: A huge significant change in my opinion has been the interest of Thor (via Marvel) and The Vikings TV series, although these may only be movies, and essentially just “TV” its widened peoples understanding and romanticism with viking culture. Its definitely created a “victorian’esque” romanticism about what we do, and in my perspective, im certainly not complaining.

Academic Influence:

A long side this, several huge academic advancements have been added to the mix, which includes the huge viking museum tour which went across Europe and America (Did anyone get to see that? I fortunately did at the British Museum and it was amazing!).

However smaller more fringe elements have started to occur, like Triglav Books, a respectful indie book label made by Igor Gorewicz in West Pomerania (Poland) highlighting viking, slavic, and rus cultures (generally that time period, where cultures clashed and merged, kingdoms rose to the heavens, and others were crushed under the feet of war). unsurprisingly, thousands of these books are sold every year, and they do extremely well!

Igor Gorewicz has been working on this subject, as an academic, for many years, but also as a reenactor and Warlord of Triglav, back to the times when Poland didn’t even really have a viking / slavic reenactment scene! Many shows in mainland Europe have his influence there, and you can be certain, Triglav books is sold somewhere. They have swiftly become a staple of the viking culture academically, but also simply, for tourists. It fundementally bridges the gap between interest archaeologically / historically, and the common tourist who wont understand the “academic jargon” which makes it unsuitable for visitors. Simply put, they are a handy resource which balances information, without being too pretentious or “too intelligent”.

Viking Drinking Horns

Viking Drinking Horns

 

As you can see by going onto Amazon, our love for the viking culture academically is huge, its romanticised about, studied, theories created, and you can buy enough books to fill your house on the subject.

Reenactment / Combat Infuence:

Another of the influences, if not the hugest influence, is the viking / Slavic / Saxon Reenactment scene, from battles seen in the UK like Hastings, going Eastwards to Russia (Like the battle of a thousand swords) there’s a huge cultural revival of normal people, like you and me, picking up steel swords, armour, and training in ritualised combat around the world, in a mix of Reenactment, and Pseudo martial arts, which would be our Western World alternative to the Japanese traditionalists following a Religious / Spiritual enlightenment through discipline of Aikedo, or the countless other forms of Martial Arts. Although please note, I may make this comparison, the differences vary according to each culture / group, and there goals / aims.

As I have witnessed, I thought when I first joined “The Viking World” of reenactment, the culture was saturated, no movement for progress, thousands around the world already did it, and it had reached its peak, many hugely influencial people thought similar. How certainly wrong we were. As an example, since 2008, the organisation of Jomsborg has gone from having around 500 active warriors world wide, to anywhere up to 2000 in 2016, and that’s with considerable losses over the years.

Over all, Reenactment could not be considered anything other than a strange wonder which has taken upon itself its own spirit, its own energy, and its own sub culture which just as we think its reached its limit, we find it still grows, against all predictions.

Another factor for why Reenactment has helped this, is its influence on Media (Media Companies, film companies, bands, etc etc etc) using Reenactment as a way of creating content. As an example with World Media Rights, The ULFLAG have been working with them for two series’s now, and the first series was seen by millions in the programme Ancient Black Ops, its now on Netflix, and has gone world wide. Season two is likely to do the same. Now, without reenactors, hiring stunt fighters, hiring costume, and set, and casting would be a nightmare which would throw the cost of each episode into hundreds of thousands of pounds, but the great thing about Reenactors, is it has the “Plug in and play” element, in that they turn up prepared, experienced, understand what is needed / wanted, and have the kit needed with them (of course this varies from organisation to organisation). As an example, since the ULFLAG’s formation, we have been involved in Dragon’s Dogma (console game) TV work and media promotional work with Holiday Inn, Talk Sport, and countless other works, it never ends!

Finally, combat halls, there is viking age martial arts combat halls being run all over the world, from Ireland to London, Sweden to Texas, Canada to Poland, to Australia and more. Each of these is, respectfully, its own martial arts hall, similar to a boxing club, or MMA classes (but approaching reenactment to different levels of martial arts) as an example, we have our own in London, which has evolved and changed over the years, but its been going 16+ years now!

(Please note, there are many, many contributors towards this culture, and we honestly cannot thank them all, so on behalf of TheVikingStore, I deeply thank you for your contributions and hard work building something special, and so beautiful that it brings us back to it year after year).

Part II still to come.

By Max Bracey.

**Kindly Martin Kreekel made this reply, who is an organiser of a very popular event in the Netherlands**

I have read your article about how the Viking culture became so big. It was an interesting read, I and my family are now about 23 years active in the Viking scene. We started in the early 90ties and it has affected our lives to what you call a lifestyle. Being a Viking is not putting on a garment, living in a tent and partake in battles. It has changed our way of thinking, acting an reacting, and most of all, it has become so far that putting on my civilian clothes means I’m dressing up for the world, putting on my Viking gear means I am at home. The reason I believe many enjoy to partake is that in the Viking scene you are not judged by what you are or do in ‘normal’ life, we have professors and unemployed, business owners and IT specialists, all having a total different social status when we are among ourselves. You are judged by honesty, craft and skills, ethics and the amount of effort you put in for others. Money is nice but does not count, wisdom preferred above intelligence. And of course the complete freedom, no one who is pulling the strings of what you have and must do, if you decide to accept duties, chores, tasks etc, it is of your own free will, not because you must but because you can. This is something many lack in modern society and by encountering this gives a feeling of belonging and home. Further there is the point of our culture, we are very much influenced by TV, internet and other media to do things the ‘American’ way. Re-enactment is pure, it is about doing things yourself and not relying on others to do it for you, and finding back a bit of your own roots. Being a Viking made me a bit of a ‘homo universalis’ it gave me the urge to try everything, woodworking, leatherworking, ironwork, fighting, everything we used had to be made or bought. By making it ourselves we learned, what can I achieve and what am I not so good ad, it gave the opportunity to trade and exchange craft for craft, this again giving status and respect for both the makers. You do not wish to deliver shitty work for a good object in return. There are many other reasons why the Viking scene is so appealing to many, for me the old ways, the religion, the Havamal and its guidelines for life are also beneficial, but that may be for every person different. I’m looking forward to see part II.

With kind regards, Martin Kreekel

 

End of Season sale 6% off!

So we’ve been adding up some awesome new products in which I really recommend you check out.

However, mostly importantly, there’s a 6% off sale until the 30th of September, thats right!

Code: vikingwarriors100

Get involved, and get that cheeky little bit of money off your LARP kit or drinking horns and reenactment goods, you don’t need to buy of course, please browse as much as you desire, but we welcome any patronage you care to give us.

We hope your season of battles, adventure, and glory have been swelled with enjoyment!

New LARP PRODUCTS

So, been in the store recently?

We have been busily expanding our product range, and you may see from the pictures, these red labels all around on the shop, well these are special indoor only sales, some of which are clearance sale prices (so some are 50% off retail price!)

We’ve got hundreds upon hundreds of items in stock now, so its worth giving it a view, we’ve currently expanded our LARP Armour range, which includes lots of LARP Gauntlets, our Viking Jewellery range has also expanded a lot also!

Viking Summer Sale!

SUMMER RAIDING MADNESS!

Our summer sale of 12% off has been extended until the end of the month (July 31st 2016)

If you think Winter is coming, then gear up, armour up, and prepare for the coming storm!

This voucher works for all our Reenactment, LARP, Cosplay, Viking Jewellery, Drinking horns, pretty much every product, so take this oppertunity and make mega savings worthy of the nine worlds!

Voucher code: 12VikingWarriors
www.TheVikingStore.co.uk

The Future of Londons Viking scene?

So, TheVikingStore has been really busy building up a scene here in London (Namely the ULFLAG) and we are now safe to say, that we will be developing a Viking Festival here in London, the experimental project was a roaring success in May, where we had over 4,000 public turn up in one day, it was mentioned on BBC Radio, was in the Guardian Newspaper, and to be honest, we wasn’t even really trying to push for that many public, so it came as quite the surprise to us!

Next year (2017) will be huge, and if you wanna get involved, or want to hear more, then stay in touch and email us.

Guardian Article

Your Home for thousands of fantasy and replica products

Summer Raiding Sales!

We have been working hard this summer and spring has been exhausting, so to ensure you are prepared for the coming storm and your future battles, we have this mad deal for you, enough to make you go beserk and ready for battle! Now as this is such a huge saving off, we only have it available for two weeks (it finishes on the 15th of July) so get in quick, we dont expect to be offering something this good again for quite some time!

Thats right, 12% off, simple as that, here’s the voucher code: 12VikingWarriors – Use that and you will be able to get great savings, on orders over 200£ we have added a free gift voucher for 10£ to your order if you use this code, AND double the loyalty points!

Looking for a deal for your club? Right now we have seen many LARP and Reenactment groups starting up, and sometimes its tough to equip lots of monsters, or sometimes you need camp equipment like Fire pits, chairs, tents and more, we totally understand as sometimes its hard to buy 20+ LARP swords, or you want to get some viking jewellery in for your viking campaign season for your members, we totally get that buying in this bulk can cost thousands. So looking for bulk buying? It could be simply 10 of you want to put a big order in, then get in touch and email us or call us with details and we can make you a tailor made deal just for you. It could be 10% off, it could be free UK delivery, it all depends on what you wanna buy. We are interested in returning patrons, and working on long term relationships with you, so beat the rush of retailers desperate to make an extra euro out of you, and earn some huge discounts!

Had a good experience with us? Tell us about it: We have a host of gift vouchers to give away for those who want to share there positive experiences with us on our Facebook page writing a review. Write a positive review, and we have gift vouchers for the first ten who did so!